VIDEO. POWERPOINT. PODCAST. Here is a 9 minute pitch that answers the question in 4 formats. Watch, listen, or read.
PowerPointCBuzz Media _ Facebook 9 Minute Pitch
I have developed a new media model that will eradicate fakenews. And I’m using Facebook and Instagram to do it. I want to partner with Facebook to go national. The goal is to give people a trusted space to be able to Click, Learn, Think, Act, Vote and become civically accountable in their locality.
I will talk concept, money, partnership and exit.
Concept. This new media model uses original source information as its content. It is a power hidden in plain sight. Original source information includes public agency videos, agendas, press releases, etc.
In 1977, the FCC mandated that the brand new cable companies provide a public access channel for every US jurisdiction. Today, every jurisdiction and every public agency records their meetings; Public agencies such as the City council, sewer and water authorities, harbor and school districts, for example.
This goldmine of free content allows people to watch the meeting from the comfort of their armchair, or while they are gardening, and when it is convenient. They can respond to staff or council by email, remotely.
CoastsideBuzz (CBuzz) was started 5 years ago and now with Covid, public agency Zoom remote attendance has gone up 5,000% on the Coastside and growing.
Local public agencies are already paying for the videos to be recorded and posted on YouTube, but without SEO and social media, they just sit there, unwatched. The City was paying $118/ per view, not many views. Recently, 50 people showed up, live, to a water rate increase meeting and many more watched and shared the post of the recorded video, all remotely.
Using original source information as content creates an environment of trust. Public agency videos do not lie. Public agency work product does not lie. First person candidate podcasts do not lie.
A website post would include the video of the meeting cued to a topic on the agenda (rather than sifting through hours of video to find it). It would also include the agenda, graphics, links, snappy titling with a Facebook friendly thumbnail photo/graphic. This is then shared and boosted. Public agencies pay CBuzz for the distribution and promotion.
The CBuzz model has not pissed anyone off in more than 5 years, in a small town, no less. CBuzz “Gives everyone a voice, in their own words”. No bias, no editor, no media mogul.
The goal is to give citizens a tool that they can trust so that they can Click, Learn, Think, Act, Vote and become civically accountable in their town.
Do you know who to contact when your favorite hike and bike Mountain top is closed? Do you know why water and sewer rates are skyrocketing in your town? Would full-chain cannabis be a good thing where you live?
Imagine a CBuzz in every US town where you can Click, Learn, Think, Act, Vote, based on information you can trust to be reliable?
Deputy Buzz Officer Income. There are 20,000 towns in the US; 16,000 with populations under 10,000 citizens. Imagine a Deputy Buzz Officer (DBO) in each of those towns watching all of the public agency meetings and sharing that information?
The CBuzz Media Model has an estimated full buildout revenue for DBOs of $150,000/year which includes income from public agencies, sponsorships, and the business directory. That is 3 times what small town newspaper journalists get paid.
The Facebook CBuzz Franchise. DBO franchise fees of $50,000 with an ROI in one year. $50k times 20,000 DBOs … That is a 1 billion dollar capitalization for Facebook, and that is just for small towns. For larger cities the franchise fee would be more. And then there is international franchise income.
Each franchisee would become a Deputy Buzz Officer (DBO). They would get a turnkey website environment for content, a free self-submit calendar and a business directory. They would have 24/7/365 access to The CBuzz Hive that will include:
- Aggregating nationwide content and advertising feeds
- A Technical Support Center
- And the Center of CBuzz Philosophy, to manage bias.
Deputy Buzz Officers will, in turn, buy Facebook and Instagram Ads to boost their content. Starting with a conservative $200/month budget for 20,000 DBO’s results in Facebook income of $48 million per year, in the U.S., alone.
As DBOs build content, they also build metrics and income and, so, they will spend more on ads to build more metrics creating a circular economic system between CBuzz and Facebook. Their local content can aggregate nationally, as is relevant.
Local and national advertising can also be shared through the CBuzz Media national feed. Note: Buzz Feed made $50 million in 2018 with advertising.
As DBO’s share content, Facebook and Instagram will get tons of unfiltered, original source content posts nationwide.
That is the antidote to fake news.
Content is the oxygen of the internet. Truth content doesn’t currently exist. Valuation: priceless.
Partnership. CBuzz Media has already benefited from its partnership with Facebook and Instagram for the last 3 years. I screenshot metrics of each post/boost when invoicing the public agencies and sponsors. For many unfamiliar with social media it is an eye-opener. Metrics define valuation for public agencies and advertising.
As the newspaper, radio and cable TV generation passes on, the internet will be The place for information.
Mechanics to Build The CBuzz Hive.
- First, Build a master CBuzz website template for each DBO to fill in. The template will include:
○ Content: Public agency videos, history lectures, outdoor photo-essays, Bedtime Stories, podcasts and videos.
○ Calendar: Hyper-local community events, all the live music, public agency meetings, art, history, local fun, free and self-submit.
○ Business Directory: Local businesses get internet presence for a one time $250. Builds content, SEO, audience and good will.
- Second, Build a training portal to assist DBOs technically and philosophically.
- Third, Build a Content and Advertising aggregator
- Fourth, The Facebook brand will fast-track what took CBuzz 5 years, into 1-2 years.
The CBuzz Media Model gets us into the ballpark of personal accountability for local civics. The application of the idea in the first two years will be critical. CBuzz Media must create a culture which is rabid for raw original source information, aiming for zero bias.
I was once asked how to vote in a Sheriff election; the title of the post was:
“Does It Matter to Your In a Seemingly Well Run County that Sheriff B was in a Sex Raid, in Las Vegas, in 2007?”
I replied, “Watch the video in order to Click, Learn, Think, Act, Vote.”
Within 2 years the CBuzz Media-Facebook partnership can lock down the technology and philosophy and, then, it will be up to the next generation to fan the flames of truth, snuffing out fake news one DBO at a time.
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